A2 milk

March 2011

On January 26 Coles Supermarkets announced they would sell generic brand milk for $1 a litre. Network Four worked with client a2 Milk to ensure consumers were informed about the benefits of a2 in terms of having no additives such as permeate which is a

by product of cheese and milk processing that is blended back into some generic milks diluting the product and reducing the cost of production.

a2 Milk has featured on Today Tonight in a story prepared by Consumer advocate Helen Wellings, in The Sunday Age and The Australian. a2 has not lost market share and in fact has grown sales across Australia by 40 percent over the past 12 months.

Click here for article

Today Tonight story titled: Cheap Milk Quality Tested

www.a2milk.com.au